The development of new brands and the re-positioning of existing brands that require delivery in both on and offline applications demand high levels of strategic planning and testing. It is only after all planning and testing is complete that we can develop the appropriate iconography and design standards for the required markets. Brand building takes time. Brands too frequently alter their message as a reaction to what the competition is projecting. The equity of a new brand must be measured over time, after a significant and meaningful test period has elapsed.

Mecca Medialight offers brand development services in the following areas:

• Preliminary test market research.
• Naming concepts for new brand development.
• Concept visualisation of newly established brand identity.
• Concept adaptation to online environments.
• Concept adaptation to other required communication platforms ie. outdoor, radio, tv etc…
• Concept refinement and implementation of requirement design standards for use with corporate style manuals.
• Management and training in maintaining design standards throughout the business units.