Illustration has become an integral part of Mecca Medialight’s new media projects. Logotypes can often develop new meanings and associations by combining interactivity, illustration and carefully planned typography.

Icon based buttons and images in interactive presentations allow the navigational device to be imbued with more than just a literal text translation. Visualising client presentations as 3D models can add clarity to existing brand development.

New products that are undergoing preliminary test research often are faced with prohibitive budgeting that restricts the production of actual prototypes. An added advantage over photographic presentation is that 3D wire frame modelling and image manipulation can occur rapidly with a greater degree of control. Images that require unreal visual effects can be executed with far more certainty than photo montage.